Russia Says “Nyet” To Idea Of Advertising Recession

Big gains recorded

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The poor old Dow went down almost 225 points today, and we expect that some tears are being shed within certain sectors of the American economy.  A new report indicates that Russian advertisers are operating on the opposite end of the spectrum, however, with big year-over-year growth taking place.

The original data comes from MindShare Interaction, but The Moscow Times translated and summarized things to say, "Internet advertising in Russia grew 73 percent to $260 million in the first half of the year and may top $600 million this year."

Interestingly, two troubled American companies – Ford and GM – were named as major contributors to this increase.  Several corporations specializing in mobile communications were among the top advertisers, too, which means a race is on in more than one sense.

The mobile market is seen as a huge prize by any number of entities; look at the iPhone and Google’s Android just for starters.  Then consider where Google’s name popped up again: its purchase of the Russian advertising company Begun less than one month ago.

So it seems that a number of Americans will have little reason to resent Russia’s success.  Don’t be surprised if others boost it by attempting to join in.

Russia Says “Nyet” To Idea Of Advertising Recession
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