Report: Online Ad Spending To Increase

Percentage same as Michael Jordan's old number

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The markets have been open for roughly one hour today, and at the moment, the Dow is up by about 200 points.  A new report states that online ad spending, for its part, is supposed to rise by 23 percent this year.

Online Ad Spending Will Increase
 David Hellerman

Here’s the difference: we’re not counting on the Dow to hold its gains; violent downswings have dogged it for months.  Online advertising is supposed to be more reliable.

"Several elements unique to the Internet will support continued US ad spending growth even if other media falter," according to David Hallerman, a senior analyst at eMarketer.  "The greater ability to measure ads online will likely encourage marketers with reduced budgets."

As a result, U.S. online advertising spending should increase from $21.1 billion in 2007 to $25.9 billion this year.  In 2009, an expenditure of $30.0 billion is expected, and in 2010, a full $35.0 billion should change hands.

We’ve heard similar predictions before, but every additional one imparts that much more reassurance.   Meanwhile, the Dow’s up $225, and all that increase does is make us nervous.

Report: Online Ad Spending To Increase
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  • Guest

    who is the "us" and "we" in all of your articles? Are you speaking for a team of analyts or is this your analysis? If it is yours then it is ok to say "I" and "me" otherwise disclose who the team is.

    It makes us nervous. 😉 

    • Doug Caverly

      Ha, sorry. A lot of style manuals discourage use of the first-person “I,” so unless I’m writing something that seems personal (or that the rest of the WebProNews team might disagree with), I tend to default to that editorial “we.”

      No schizophrenia or royal blood here.

  • http://www.amoils.com/hemorrhoids.html Hemroids Guy

    This calculation makes sense. The Internet is more buoyant and resistant to swings and economic forecasts. I believe this is due to the sheer speed in which companies can build and launch online, as well as the lack of appreciable overhead in the material sense as compared to a brick and mortar company. Particularly, ad-based sites seem to be the most immune, since busineses seem to substantially step up adverising on those types of websites when times are tough. When the economy is doing great, those companies continue to spend money on advertising.

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