PubCon: Microsoft Live Search Keynote Address
Microsoft’s moving forward in more ways than one. Even as it announced a new and more social Windows Live redesign this morning, Satya Nadella, a senior vice president, gave some details on the search side of things during a PubCon keynote.
Nadella summed up both his department’s direction and the main points of his speech by stating that no one performs searches in isolation. Searches are performed in the context of a task (either implicit or explicit), according to Nadella, and Microsoft is doing its best to respond to these situations.
A search for [flight to Las Vegas], for example, yields results from Live Search Farecast, a tool that’s in beta. Or you can search for [canon digital camera] and see both product results and some buying guides.
"Task completion is going to become the next measure of relevance," claimed Nadella. And as for how Microsoft’s going to recognize tasks in the first place, its acquisition of Powerset may well figure into the matter. The SVP said, "Going forward we think semantics are going to play a crucial role."
On other fronts, Microsoft intends to simplify key tasks, and has worked on video and image search (with pictures from Virtual Earth being pulled into the latter). It may even innovate in terms of a business model, although relevant details were lacking.
Microsoft hasn’t entirely accepted its backseat to Google and Yahoo, either. Nadella stated, "As far as we are concerned, the race for core relevance is on."