Podcasting Hints and Tips For Success

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A great podcast can be an effective tool to generate buzz about a new product or service your company is offering, or can even be a way to simply heighten your online presence and popularity throughout your particular niche.

Throughout the blogosphere, analysts are currently falling all over themselves in order to heap praises upon the advances made in online video, and the marketing possibility that exist within that particular spectrum. According to an eMarketer report, however, it’s actually podcasting, not online video, that’s expected to see a nearly fivefold growth in ad spending over the next 5 years.

What makes podcasting such a lucrative venture? One major advantage that it’s much cheaper to produce a podcast than it is a video. Seriously, just about anyone with a half decent microphone and a freeware audio editing suite could put together a quality podcast.

So, if you are thinking about taking the dive into podcasting, here are some tips you’ll want to keep in mind -courtesy of Podcasting-Tools.com:

Make It Professional – Regardless of whether you are podcasting from your garage or a corporate boardroom there is no reason that your podcast cannot have a professional sound and feel. Use software to edit the audio file and filter background noise. Listeners will not tolerate poor audio quality. With the wide range of relatively inexpensive software and hardware available there is no reason you cannot provide good quality audio podcast.

Transcribe – Provide listeners a transcript or detailed show notes in the description of the podcast feed. This will help prospective listeners locate your podcast using … If you do not wish to transcribe the entire podcast be sure to provide detailed show notes and links to products mentioned in the podcast.

Don’t Skimp On Bandwidth – There is nothing worse than building a large listening audience and being unable to handle the bandwidth loads. Use a reliable web host that can handle your shows bandwidth. Bandwidth and accessibility is critical to a podcast’s success.

Now is the time to dive into the podcasting market. The whole platform is beginning to experience a rarified second wind, and over the next few years there will be significant advertising dollars at stake for those who establish a presence within the market. If you want a piece of the ad pie, strike now while the iron is still hot. 

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Podcasting Hints and Tips For Success
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  • PodcastExpo

    The dollars are definitely out there for podcasters to grab, but they must be willing to hit the phones and make sales calls to companies and ad agencies.

    It took us nearly a year to get sponsors for several of our podcasts.

    Tim Bourquin, Founder
    Podcast and New Media Expo

  • sweeperdave

    While some think of podcasts as audio only, the technology and definition of podcasting includes video as well. Also the model of podcasting as a radio show or television show format with revenue flowing from show sponsors is but one of many models.

    Businesses and organizations can and do use podcasting, especially video podcasting, to their benefit in a number of applications including product release, internal communications, training, communication with partners, retailers, suppliers, customers, and investor relations. Their cost is only limited to production since the media is free.

    What will limit the growth of commercial podcasting is looking to podcasting itself as merely a revenue channel. The greatest strength of podcasting, on the other hand, especially video podcasting, is its immediacy, dynamics, retention, repeatability, and with some technology, interactivity. And at a price much much lower than that of traditional media.

    When businesses and organizations look at podcasting as a part of its marketing mix rather than as a revenue gainer, then they will truly see the power and potency of the medium.

    Dave Burckhard
    VP Operations
    National Podcasting System

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