Online Health Videos Top Resource For Consumers
Almost 50 percent of consumers say that online health videos are a top resource when searching for medical conditions and prescription drug information according to a new survey by Prevention, Men’s Health and Women’s Health magazines.
Health information websites such as WebMD were rated as the most popular destinations to view health information videos (43%) followed by pharmaceutical websites (14%), video sharing sites (9%) and social networking sites (6%).
User generated websites are also a popular resource for consumers. The survey found that 55 percent searches these sites for health-related information. This indicates that consumers value personal health experiences of average individuals along with trustworthy medical websites.
36% searched healthcare information on Wikipedia.com
36% read online forums, message boards on health-related topics
27% read a blog on health-related topics
"Consumers are now the gatekeepers when it comes to their own personal healthcare issues," said Mary Murcko, SVP/Publisher of Prevention.
"Unlike years past, today’s consumers are empowered by knowledge and seek the research to make informative health decisions for themselves and their families."
Other key findings include:
Online health searching does make its way into conversations with their doctor:
37% have discussed medical information they found online with their doctor
The majority of consumers report positive effects:
57% said it was positive, it helped our conversation
7% said it was negative
33% said it was neutral (it didn’t help or hurt their conversation)