Notes on Social Shopping

I just finished a brief interview about e-commerce, Web 2.0, and social shopping. It’s for a private trends report, so you likely won’t see it on the street.

Here is a subset of the notes I had from my preparation:

The Internet first changed the game with commerce because:

1) It made information easily accessible to the consumer (think airline tix and travel in particular)

2) It provided an infrastructure for consumer-to-consumer exchange (eBay)

Web 2.0 provides new ways of interaction in the area of e-commerce because of:

1) Sharing information in new ways (MyPickList, Stylehive)

2) Utilizing community to drive sales (Crowdstorm)

3) Enabling revenue share programs without selling or buying (Yahoo! Shoposhere, Favorite Thingz)

4) Further aggregating data and making it easy to find product information and deals (Jellyfish, Whatsbuzzing, dealplumber)

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Ken Yarmosh is a consultant who helps organizations get the most out of their technology investments. He works with technology users and creators across various industries, focusing on technology education and strategy. With over 7 years IT experience, Ken has worked with small businesses, non-profits, federal agencies, and multi-million dollar companies.

His online efforts include acting as the Editor for the Corante Technology Hub and authoring the TECHNOSIGHT blog.