Next Level SEO: Press Release Optimization

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As with other areas of promotion, search engine optimization can be approached from several angles. Most SEO experts talk about optimizing your website for better search engine placement, but if that is all you’re doing to increase your company’s online presence, then you’re missing at least one very important pat of spreading the word. Today’s lesson: the power of the press release.

The lesson comes this way from Lee Odden’s Online Marketing Blog, where Odden discusses taking a very proactive role in getting the word out about your company through press releases. What does he call it? Press release optimization, of course, which if done right will get you picked up on quality news sources that are crawled by search engine newsbots.

The art of writing the press release is only the first step (and as Odden points out, it is an “art,” complete with keyword placement into skillfully organized and engaging writing).

The second step is getting that sucker out, not just to anywhere, but to the right places. Spammers make use of PR wires as well, adding to the deluge of press releases reporters find in their in-boxes on a daily basis. While keyword optimizing the press release is important for placement in the wire services, Odden is quick to point out that a friendly note to carefully selected publishers is also important.

It’s also a good idea to write original articles and submit them to online publications in the hopes they publish it on their site. Any mention or link on a highly ranked news source is extraordinarily valuable, as readers may not even think to look for what you offer until they read about it somewhere else.

For a more detailed look at Odden’s tips on press release optimization, check out his blog.

Next Level SEO: Press Release Optimization
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  • Anonymous

    Our company has been trying to get a press release in the local Newspaper with no success
    but after reading your Next Level SEO the light bulb on top of my head is fully lit up!


    Mike Wilson SEO expert

  • http://www.jackcornish.com Jack

    I love your blog and all of the great information that you share on it. Keep up the good work…

  • http://libertyhealthnetleaders.com Sylvan

    Some great info here, it seems I was doing releases wrong befre, I will work harder on the keyword density now.

  • http://seocontentsolutions.com/seo-press-releases.html Christine O’Kelly

    I’ve been experimenting with SEO press releases for several years and can attest to their incredible SEO benefit. What you say here: "The second step is getting that sucker out, not just to anywhere, but to the right places." is so critical. Some of the most established and respected Press Release distributors have little or no SEO value.

    I spent an hour on the phone with a nice guy from PR Newswire – when I asked him if they offered anchor text, he said "what’s anchor text?" While this company does have great connections with actual press, a press releases submitted here doesn’t add much value in terms of SEO. On the other hand, I’ve found several PR distributors that are free, offer anchor text, and that rank well in the SERPs for keywords.

    • http://www.tampabayelite.com Ilia Kogan


      I’m absolutely new to the SEO Press Release area. We are looking for a credible company that could publish a press release based on the SEO content just written for our web site. If you happen to know where to look and what questions to ask, I will definitely appreciate it.




      Ilia Kogan

  • Danielle

    Great article. Have you heard of PRNewsExpress.com? It is a new press release distribution site that offers SEO optimized press release distribution service.

    The site delivers SEO-optimized press and news releases via news sites, search engines, social media sites and blogs.

    Check it out


  • http://www.greymindz.com Greymindz

    Some great info here,, Press releases have always been important to get the word out and good idea of implementing seo ideas in a press release .

  • http://www.linkvanareview.com Linkvana

    Holy Moly! Looks like I’ve been doing the press release ALL wrong!  I’m not exactly an amateur, but my God!  Great stuff!

  • http://www.epressreleases.org SEO press release

    ePressReleases.org offer SEO press release distribution service. It allows HTML tags and PR is appearing on top search result pages of Google, Yahoo.

    Google is counting ONE way TEXT links by just releasing PR in ePressReleases.org

    Try it !

  • http://www.iwebsubmission.com/ Guest

    The most valuable lesson which i have learnt is the below sentence written in your article. Its really a very precious sentence.

    “Any mention or link on a highly ranked news source is extraordinarily valuable, as readers may not even think to look for what you offer until they read about it somewhere else.”

  • http://www.linkvana.info/ Linkvana

    really great information on press releases here, thanks very much for this article!

  • http://www.bvrelief.com/femanol.htm femanol

    Some great info here, it seems I was doing releases wrong before, I will work harder on the keyword density now.

  • http://www.seosandiegoca.com SEO San Diego

    I have not yet use press releases and I certainly do not want to fall behind my competition. Thanks for posting.

  • http://www.webcatalyst.org WebCatalyst

    Thanks for this nice information…

    Keep it up your good work

  • http://www.24ondemand.com/ Saurabh Bajpai

    Some great info here,, Press releases have always been important to get the word out and good idea of implementing seo ideas in a press release .

  • http://www.wowdezign.net Flex Developer

    The press release is indeed a good method for generating interest. And your right, there is more to it than just writing it. It’s a multi-step process for sure.

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  • http://www.qualsoftservices.com Jaya

    Press release is the most acceptable internet marketing strategy, press release written by SEO expert will more result oriented because , it has been well optimized and SE (Search Engine) friendly , there are many companies which are provides press release distribution services.
    Press release is easy way to introduce your new product in the world wide market.

  • http://www.regencychess.co.uk/ Julian

    We have used PR to bring attention to genuine events going on within our company, so only used them sparingly. It does certainly seem to be the case that some webmasters and SEOs do over do it and release plenty of non newsworthy PRs.

  • http://www.expertseoservices.ca Upendra

    In the recent time , Press release has become an inevitable part of internet marketing and it generating traffic as well.

  • http://profitsystemonline.net automatic profit system

    Yeah, Press Release really do help upon sharing what new in you company. It really helps in SEO.

  • rooll

    Best seo service by the top search engine optimization company. We provide quality services in reasonable price. For more info visit our site seo-service-provider.com

  • http://www.regencychess.co.uk Julie Watters

    We’ve had a lot of success with press releases over the last year and they now make up a significant portion of our overall seo strategy. I like to think of them as one of the tools in the toolbox, and that they form part of a wider strategy.

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