MySpace’s Numbers Slipping

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[ Social Media]

Every time we mention the Facebook hype, we’re obliged to point out that MySpace is still used by far more people.  But MySpace’s margin of victory is slipping, and new data from Compete indicates that its pageviews decreased by 20 percent between July and August.

MySpace's Numbers Slipping
MySpace’s Numbers Slipping

20 percent is a lot, and even more depressing (from MySpace’s perspective) is the fact that Facebook didn’t experience a similar slump.  Facebook’s pageviews actually rose by five percent, according to Compete’s Max Freiert.

Freiert organized information relating to pageviews, visits, and several other factors into a nice little table.  In this table, green represents a positive increase, red represents a negative decrease, and, except for a one percent increase in the number of unique visitors, MySpace’s side of the table is all red.  Facebook’s side, on the other hand, is all green (except for the pageviews per visit category, in which it experienced a two percent drop).

“There’s still a substantial gap between traffic to these two social networks,” notes Freiert, “but Facebook’s growth trajectory, seemingly endless supply of 3rd party applications and multiple ways for members to engage one another makes it a serious threat to MySpace.”

And they might mean an end to the reminders that MySpace’s market share remains far larger than Facebook’s.

MySpace’s Numbers Slipping
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