Mothers All Over Social Networking

    June 16, 2006

More than any other demographic group, mothers seek out their online peers for support and advice, according to a new report from eMarketer.

Social networking and community sites attracted an astounding 70% of mothers online. In addition, 13% of MySpace visitors are moms. My bet is they are checking out what their kids are doing online. In addition, Meetup, a site that helps people with similar interests find each other, has garnered more than 35,000 stay-at-home mother members.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.