Mitt Romney’s 2012 Presidential Campaign Launches Via Social Media

    April 12, 2011

Mitt Romney has announced the formation of an exploratory committee for a 2012 presidential bid via YouTube, and Twitter.

In the 2:30 video, the former governor of Massachesetts, talks about unemployment, foreclosures, and even gives Obama a ribbing over his policies. Romney also states, “He and the people around him have never worked in the real economy. They just don’t know how jobs are created in the private sector.

How much social media play a role in the race to the White House? Let us know what you think.

I am announcing my Exploratory Committee for President of the United States. Join us at #Mitt2012 17 hours ago via web · powered by @socialditto

Romney’s video went live on Monday, just a week after we saw President Obama launch his 2012 reelection bid.

Even in its infancy, you can tell that the 2012 presidential race will be much more social media centric. During the 2008 campaign we saw Barack Obama essentially pioneer using Facebook and Twitter to reach the masses, while his competitor, John McCain, ran a more traditional campaign.

Do you think we’ve seen the last of the traditional political campaign? Leave your thoughts.