Microsoft’s Flashy Failure
In 2004, Microsoft lost an important lawsuit to Eolas Technologies.
The suit, which was filed by Eolas against Microsoft, covered a patent Eolas filed for, “Distributed hypermedia method for automatically invoking external application providing interaction and display of embedded objects within a hypermedia document”
Eolas patented the method of adding elements such as Flash or Quick Time movies to a website. As of April 11, Microsoft has been issuing a patch for Internet Explorer that forces users to double click on Flash files to make them work properly.
The change effects the way Flash files will be viewed by IE users. The patch is an update to Active X controls preventing users from automatically interacting with embedded objects. Users will now have to activate that object first by clicking on an Active X box that will appear over the space the embedded object occupies.
For more information on the switch and how it could affect your site or use of the Internet, please visit the Adobe Active Content Developer Center .
Jim Hedger is the SEO Manager of StepForth Search Engine Placement Inc. Based in Victoria, BC, Canada, StepForth is the result of the consolidation of BraveArt Website Management, Promotion Experts, and Phoenix Creative Works, and has provided professional search engine placement and management services since 1997. http://www.stepforth.com/ Tel – 250-385-1190 Toll Free – 877-385-5526 Fax – 250-385-1198