Microsoft: Vista Isn’t As Bad As You Think

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Suspicious Vista detractors were the target of an OS mind-trick, Microsoft grabbed a handful of people who had only heard about Vista and subjected them to the "Mojave Experiment."

It doesn’t involve probes or Area 51 or shock treatment. The Mojave Experiment involves a simple switcharoo scheme where Vista is replaced by Microsoft’s "new" new operating system, called Mojave. You can probably see where this is going already: Mojave is a trick; it’s still Vista.

The Mojave Experiment

At the Windows Vista Blog, Chris Flores writes about Microsoft’s concern about the gap between Vista perception and Vista reality. Their hunch was that people would like Vista if they got to know it and that they only thought they hated it, likely because everybody told them it sucked.

So, Microsoft pull aside 120 respondents who used other operating systems like Linux, or OSX, or were still stuck on XP, asked them what they thought about Vista. The video shows reviews weren’t very good, and when asked to rate the system on a scale of one to ten, these same people who’d never used it before rated Vista an average of 4.4.

Not so hot.

Then, using a regular old HP Pavilion DV2500 with 2GB of RAM and Intel Core 2 Duo CPU T7500 @ 2.20GHz, a salesperson gave them a guided demo of the brand new Microsoft Mojave operating system. After being shown why it rocked, respondents rated the new system 8.5, thus "proving" anybody who doesn’t like Vista is a technosheep and just full of it.

Maybe, like with H&R Block, Microsoft can set up Vista/Mojave outposts with more trained salespeople to demonstrate to the skeptics why Vista’s not as bad as they think it is.


Microsoft: Vista Isn’t As Bad As You Think
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  • Guest

    I’ve been using Vista for over year now and it’s pretty solid. Its pretty stable, and I like the widgets. I think that most of the perception is when it launched there were delays and people needed new hardware and drivers when upgrading.

  • http://www.microsplot.com bszlachta

    MS gave users a "guided demo", carefully showing only what they wanted to be seen, under controlled conditions. This is NOT real-world usage.

    It’s real-world usage, without PR flacks holding people’s hands and massaging the message, that has led users around the world, whatever their native language may be, to loudly proclaim in unison: "Vista sucks!"

  • http://www.bauerconsult.com Adam

    You seem jaded on Vista…maybe such an experiment will pull you out of your negative attitude. 

    As a recent convert to Vista from XP, I am estatic with and highly impressed by Vista.  In particular, the degree of thought and engineering that went into the UI.  On my Vaio, it’s like a new car experience – a sophisticated, powerful, beautiful sportscar. 

    I truly have an affinity to my computer that before only my Apple friends possessed.  Hard to believe, and before my recent Sony purchase, I had no love for MS.  I competed against them while in the sotware industry (Borland, Claris) during their bad boy days.

    Suggest we take an intellectually honest perspective.  If you want to find something negative, you will.

    I have a new-found respect for MS given the quality of Vista and that my enthusiam for personal computing has surged. As well as my work productivity, particularly with Office 2007 and Groove.  My consulting team is operating as a new level of performance.

    Simply put: Vista is absolutely awesome software.







    • Jason Lee Miller

      I have Vista on one of my machines at home. And for what I use it for–mainly writing and Internet surfing–I don’t have any issues. But my wife sure hates it, which is why that machine now belongs to my stepson, who also hates it. He accepted the tradeoff though, for a newer machine.

      Main point though: This is a big problem for Microsoft as perception is the only truth that matters. They put a PR spin on their “experiment” in an attempt to convince people to give it another try. Guided demos by sales staff is suddenly science? Puh-lease!

  • ciltech

    >Vista doesn’t play well with many business programs.
    >Vista is very unfriendly for corporate support staffs.
    >Vista must be researched before purchasing so as to get the correct version for the business.
    >And the list goes on as to the problems with Vista in other than home level

    The key indeed is the term ‘guided tour’ for the users. I don’t believe they would have had the same result had they simply set them down as they did with Vista and were told to perform a specific task. Most of the time would have been in answering ‘YES, I really want to …..’ to all the popups.

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