Microsoft May Acquire 24/7 Real Media

Having missed out on the chance to buy DoubleClick, and then watched Yahoo pick up the Right Media, Microsoft is feeling a little left out of the party.

Reuters is reporting that Microsoft may still join the online advertising acquisition meme, with the acquisition of 24/7 Real Media. Of course, any acquisition will raise questions that MSFT might become a competitor of search marketers, as 24/7 does offer both PPC management and optimization services.

At this rate, maybe my old employer, Think Partnership (THK) will even get acquired. I may be biased (I still own stock) but it’s a bargain at less than $5 a share!

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