Maven Selects WebTrends for Online Video Analytics
Today Maven Networks and WebTrends Inc. announced that the two companies have collaborated to create one of the most comprehensive online video analytics offerings in the broadband industry.
Maven Networks enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks. Maven’s Platform is used by organizations such as 20th Century Fox, A&E Television Networks, CBS’s CSTV, Hearst, Sony Pictures Television, The Weather Channel and Univision Online.
From identifying the best acquisition sources and most popular video titles to evaluating detailed user interaction metrics (percent of clip played, playlist additions/removals and viral “send to a friend” actions, etc.), media companies now have the answers. With the power to detail what and where users are interacting online, media companies and advertisers are able to make smarter decisions for their online video initiatives and ad campaigns.
Later this week we hope to speak with personnel form Maven Networks in order to get some further insight on today’s collaberation…so stay tuned!