Man Posts Baby Food Threat on YouTube, Pleads Guilty

Gerber Faces Online Reputation Management Issues

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In one of those stories that makes you question humanity, some guy in New York pleaded guilty to posting a video on YouTube in which he claimed responsibility for seeing that millions of jars of Gerber baby food were poisoned. This is one of those stories from the dark side of social media and online video.

Forty-Three-year-old Anton Dunn, who is to be sentenced in March, faces a maximum sentence of five years in prison for one count of transmitting threats. Being a new dad myself, this seems like a pretty light punishment to me. There’s no telling how Gerber’s sales will be affected by this for that matter. Thankfully no evidence has been found confirming the reality of the threat.  Michelle Nichols reports for Reuters:

Dunn posted his first video — in which he wore a black mask — on April 20, 2008, and followed up with a further two videos, posted on July 24 and July 27.

"In the video, entitled "gerbersbabyfoodalert," Dunn stated that Gerber employees acting at his direction had poisoned millions of bottles of Gerber baby food, to kill babies who ate it," Dassin said in a statement.

"Dunn further stated that it was "too late" to do anything about the poisoned baby food because it had already been shipped to consumers," he said.

Gerber doesn’t look to have done much to handle the situation from a reputation management standpoint. Searching for queries like "gerber, poison" (without the quotes) brings up various articles about Dunn, and some other things, but I haven’t found any official Gerber PR on the matter. A look through the press section of their website shows no trace of the matter either (even going back to July, when the videos surfaced).

Gerber Press Room

This situation is bound to freak out a lot of people, and parents are going to want to be assured that their babies are not in danger. Gerber would be smart to at least get something official up on the site about the subject. Anything to set minds at ease, especially now that the story is back in the news.

Man Posts Baby Food Threat on YouTube, Pleads Guilty
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    Social Media have a huge impact on modern society. One person can actually ruin sales for a specific product!

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    I guess people and the news media will just have to wisen up and look where the source of the information they are getting is coming from.

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    Seriously, you get your info from youtube?

    • Chris Crum

      When I guy makes a threat against babies, doesn’t seem smart to completely ignore it.

  • Tommy

    Did you know that trashman was also a pornographer and has made hundreds of amateur porn videos of crack whores

    • Chris Crum

      I did not know that, but I can’t say that I’m shocked to find out.

      • Matthew Milam

        You have to watch what you say on the Internet — or if you don’t care about what you say, accept the risk that what you will do on the net could come back to haunt you. The net majority want to believe that the Internet is not that serious,but that same majority forgets there’s another majority that does that the Intenret seriously. With that in mind, things like what happened to Mr. Dunn could have easily been
        avoided.if he learned that creedo.

        He didn’t and now he’s going to jail.

        Certain supporters of his antics tried to use the Freedom Of Speech stuff as a reason not to jail him. They don’t run busineses, only their mouths and what they say out of them changes with the weather.

  • http://www.doggybehave.com/socializing.php Sam Nichols

    the power of internet should not be looked down upon, a simple neg video can ruin a whole company or its products

  • http://www.loveisland.ro marius

    This guy got what he deserved, you need to think before you act, and this guys doesnt think at all.

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    In another era, the most damage Anton Dunn would probably have been able to do is yell “fire” in a crowded theater.

  • http://www.babypushchairsonline.co.uk baby pushchairs

    Apparently, the man behind the Gerber baby food poisoning threat said he was just joking around according to NY Daily News. He was doing this for entertainment purposes. Who in the right frame of mind would crack a joke like this to find himself sentenced to 1 year jail term? I think it is more an act of sabotage.

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