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Males Are the Predominate RSS Users

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The Media 2.0 blog breaks down a bunch of really interesting statistics from the latest AdAge Interactive Fact Pack (PDF):

* MySpace is in the top 10 most-trafficked sites at #8 (right behind Amazon.com)

* 70% of Media & Communications companies said they were going to include blogs and social networks into their marketing efforts

* 35% will spend marketing budgets to develop in-house blogs

* 78% of RSS feed users are male

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

Males Are the Predominate RSS Users
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