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LinkedIn Stands Out in Terms of Revenue

A Social Network With Solid Cashflow

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[ Social Media]

LinkedIn is a social network that often gets lost in the shuffle with greater attention being paid to Facebook and Twitter, but LinkedIn is making money focusing on its niche of professional networking.

Marketing Shift, which notes that LinkedIn just came off its most successful quarter yet, takes a look at the network’s "three-pronged" revenue model:

   1.  Upgraded Acccounts: Business, Business Plus and Pro Accounts provide extra features, including thorough lists of who’s searched for you and your company.

   2. Hiring services.

   3. Advertising comparable to the Wall Street Journal Demographic

LinkedIn CEO Reid Hoffman recently appeared on Charlie Rose. Here is an excerpt (via Vator.tv) from that interview that showcases a little of his philosophy.

LinkedIn does not have the users of a Facebook, but its niche is much narrower than that. Considering that fact, they’re doing quite well in the social networking space. According to MarketingShift, LinkedIn has a new user joining every second. The state of the economy and the amount of job losses are surely factors that further boost the usefulness of the kind of networking LinkedIn provides.

LinkedIn Stands Out in Terms of Revenue
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  • http://www.lexolutionit.com Maneet Puri

    LinkedIn is sure making money and what fuels it is the grim economic climate and recession that has left many a people jobless. Also, companies are looking for only the best talents and LinkedIn becomes a breeding ground for the same!

  • http://www.marketingshift.com/ Matt O’Hern

    Thanks for citing my post about Linkedin’s financial foresight.
    You can follow us on Twitter at http://twitter.com/home or subscribe to our RSS feed at http://feeds.marketingshift.com/marketingshift

  • http://www.theafternoonbreak.com Chris

    Plus, LinkedIn gives people a very quick of asking the question …
    “Who can I hire that has an awesome CV AND knows one of my friends/colleagues?”

    LinkedIn gives the added assurance that this person is not only the best, they’re also somewhat ‘vetted’ by friends or colleagues.

  • http://www.ascentent.com Ent Services

    I’m amazed to see that. There was a time when they didn’t even break even for a long period of time. I guess that all changed after they secured the crucial funding sometime back.

  • http://www.internet-empire.com Seo Singapore

    This is a major accomplishment. They were bleeding for a very very long time.

    • http://www.howtomakekefir.com Whereisaron

      Ohh really? actually, i never heard before. I guess you right.

  • http://www.angularcheilitistreatments.com Liontin

    It’s a major succeed for LinkedIn. Congratulations.

  • http://www.forexrobotsoftwares.com Benaiah

    Well Done for LinkedIn. I think they already make some progress in managing their funding.

  • http://clicktrue.biz Gino

    I still find linkedin as an important tool for me when I was still looking for a job here in SG. Really helps.

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