LinkedIn Stands Out in Terms of Revenue

LinkedIn is a social network that often gets lost in the shuffle with greater attention being paid to Facebook and Twitter, but LinkedIn is making money focusing on its niche of professional networking.

Marketing Shift, which notes that LinkedIn just came off its most successful quarter yet, takes a look at the network’s "three-pronged" revenue model:

   1. Upgraded Acccounts: Business, Business Plus and Pro Accounts provide extra features, including thorough lists of who’s searched for you and your company.

   2. Hiring services.

   3. Advertising comparable to the Wall Street Journal Demographic

LinkedIn CEO Reid Hoffman recently appeared on Charlie Rose. Here is an excerpt (via Vator.tv) from that interview that showcases a little of his philosophy.

LinkedIn does not have the users of a Facebook, but its niche is much narrower than that. Considering that fact, they’re doing quite well in the social networking space. According to MarketingShift, LinkedIn has a new user joining every second. The state of the economy and the amount of job losses are surely factors that further boost the usefulness of the kind of networking LinkedIn provides.

There are 9 Comments. Add Yours.

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Gino
November 19, 2009 at 1:21 am

I still find linkedin as an important tool for me when I was still looking for a job here in SG. Really helps.

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Benaiah
July 4, 2009 at 1:05 pm

Well Done for LinkedIn. I think they already make some progress in managing their funding.

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Liontin
July 4, 2009 at 1:02 pm

It’s a major succeed for LinkedIn. Congratulations.

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Seo Singapore
June 5, 2009 at 4:44 pm

This is a major accomplishment. They were bleeding for a very very long time.

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  Whereisaron
  July 4, 2009 at 1:00 pm
  
  Ohh really? actually, i never heard before. I guess you right.
  
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Ent Services
June 2, 2009 at 6:57 am

I’m amazed to see that. There was a time when they didn’t even break even for a long period of time. I guess that all changed after they secured the crucial funding sometime back.

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Chris
March 8, 2009 at 3:14 am

Plus, LinkedIn gives people a very quick of asking the question …
“Who can I hire that has an awesome CV AND knows one of my friends/colleagues?”

LinkedIn gives the added assurance that this person is not only the best, they’re also somewhat ‘vetted’ by friends or colleagues.

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Matt O'Hern
March 7, 2009 at 1:50 pm

Thanks for citing my post about Linkedin’s financial foresight.
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Maneet Puri
March 7, 2009 at 4:06 am

LinkedIn is sure making money and what fuels it is the grim economic climate and recession that has left many a people jobless. Also, companies are looking for only the best talents and LinkedIn becomes a breeding ground for the same!