Lawyers Losing Battle of Trademark Policing

    January 18, 2007

ClickZ reports from the the Association of National Advertiser’s Law and Business Affairs conference in New York.

One of the hot topics was the effective policing of trademarks and how attorneys are having to pick and choose their battles – especially when it comes to web infringement.

Try to go after every violation, they say, and you’ll burn through your budget in minutes flatSearch giant Google is the recurrent demon invoked in most legal discussions involving trademark infringement. AdWords was the original bogeyman, and attorneys have been consistently frustrated by the mostly free pass they believe Google has been handed by U.S. courts allowing the company to sell advertising against trademarked keywords.


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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at