March 7, 2006

iSift at first blush looks like another digg clone.

The Web application allows you to submit an article that will be reviewed by all and will be elevated, based on popularity, to the main page. From a look at the tag cloud, they’re just getting started.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.