Is Backpack a Blog, a Wiki or Something Else?
Whatever you want to call it, Backpack is freakin’ awesome. Backpack lets you create and share lists, photos, documents …
… and more in a wiki-like editable Web site you can share – like this one. I am trying it out to share blog links with my client and I love it so far, though I wish it enabled RSS feeds for each page. I see lots of applications here for the PR community including instant press rooms that can be set up in the event of a crisis. Kudos to 37 Signals.
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.