Interview with the $15 Million Blogger

Bankaholic's Johns Wu

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BankaholicFriday, we reported on  Bankaholic, a blog written by Johns Wu, being sold for $15 million to BankRate. I emailed Wu (who is apparently a WebProNews reader) with some questions, and he was kind enough to get back to me. Following is the product of that.

Chris Crum: How did this deal come about?

Johns Wu: I’ve been working with the folks at Bankrate since late July, and it just felt like a good fit. I was a one-man show looking to take some money off the table, and they were a traffic hungry financial powerhouse looking to broaden their portfolio of online properties.

CC:  What was your reaction when you were approached with the offer?

JW: I was blown away! I’m going to be 23 in November, and never in my life would I have imagined having so much money, especially at this age! I don’t even know what I will do… I mean, I live a simple life. I live in an apartment, I eat lunch at Subway, and I go drinking on weekends. This moneys inevitably going to change my lifestyle a bit, but I’m looking forward to that!

CC: Is it true that you will stay on to continue blogging for the site?

JW: Yes, I like blogging, so I don’t mind. Especially right now, with the financial world in total chaos, there’s no shortage of topics to write about. This is history in the making, and it’s fun to document it.

CC: Do you know if they intend to add additional bloggers as well?

JW: If I were them, I would hire more writers.

CC: How long have you been blogging at Bankaholic?

JW: I started the site in July of 2006, so I’ve been blogging at Bankaholic for about 2.5 years now.

CC: Do you have other blogs?

JW: LOL! Ironically, I had a website in college called "Future Young Millionaires". I’m too embarrassed to tell you the URL because the site looks like garbage, but if you’re savvy enough at Google, you will probably be able to find it.

CC: Can you provide a little info about yourself just so we can get to know a little bit about who you are?

JW: Sure, my parents are from Taiwan, but I was born on the east coast. I grew up in Arcadia, CA and went to college at UC Berkeley. After that, I worked for a couple months at an online jewelry e-tailer before I quit to work on Bankaholic full time.

CC: There’s been a lot of criticism of blogs as credible news sources. What is your position on this?

JW: I trust blogs WAY more than mainstream media. Some people will say that corporate media is more accurate b/c stories are screened by editors and lawyers, but this is also one of the flaws. I like to read articles that are raw and unedited by people who are qualified to write about the topic. The perfect example is the Iraq war. Who would you trust more? an article from Fox News or a blog post from a Marine on the front lines?

I’d like to thank Johns for taking the time to talk to WebProNews. I’m sure he is quite busy thinking about what to do with his newfound wealth. I’m not going to hunt down his college site and embarrass him. Although, if he got to where he is now by starting with that, how embarrassing can it really be? Congratulations Johns!

Interview with the $15 Million Blogger
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  • http://www.staysure.co.uk Staysure

    Seems a bit much for that blog. I can’t see how anyone could justify paying that much for it unless the figures looked right to them (which I highly doubt). Johns with an S is his first name? Anyway congrats to him.

    • Chris Crum

      Yes, his name is “Johns”.

  • http://www.debtreliefmethods.com jeff carter

    Congrats Johns for the sale and to webpronews for the interview but the one thing that is bugging me is the valuation.

    How did the blog came to be valued at that particular price.?

    Any particular metrics to be taken care of. Would love some light on this issue?



    • Chris Crum

      I actually contacted bankrate and asked them about it and tried to get a hold of Wu again, to get a little more insight into the negotiation process, but I have not heard back yet.

  • http://checkpagerank.ws Check PageRank

    Hi, I was like wow when i saw this report. But we must not forget luck and hardwork can bring good fortune.very nice blog indeed. The PR and traffic is also high.. Good sale IMHO.


  • http://www.bloggingtips.com Kevin Muldoon

    Congraulations Johns. Always good to hear about someone doing well on the web :)

  • http://www.nitenet.net/mambo/ Leslie Posey

    This is the best thing i have heard in a long time

    It really gives everyone hope and the courage to try doing something

    I would like to follow this guy around a bit.

    When you cash the check send me a copy of it so i can ad it to my

    To Do List.

    Bank Rate should be getting some attention now for sure

    Now that every oe is talking and writing about the deal

    They might get there cake and eat it to.

    Thanks Johns


  • http://www.buildingcontractorsecrets.com Omion

    News like this gives us the tonic to go on blogging.

    Hardwork pays including blogging hard. 

  • http://letgosolutions.com Internet Marketing Tips

    Way to go Johns! It would be interesting to see how he made money initially off his blog in the early days.

  • http://www.downloadhours.com shahril

    wow $15 million for 2++ years of blog site. that so amazing and im sure it’s will be the history for blogger around this online world

  • http://www.bestcreditcardratings.com bestcred

    I do not think that $15 million is too much bankaholic blog. I believe that there are other blogs that would worth than $15 million.

  • http://DebtConsolidationGains.com Debt Consolidation

    I agree with you 100%. Johns FOCUSED and achieved a lot of result for it. Most people don’t focus; instead they work on a gazillion things and don’t put enough efforts into all of them. I am scratching my head and wondering when and how I too will be as focused as Johns. I know if I do, I can achieve something like this too, especially we all CAN, if we will but focus and channel our energies into one or just a few things. Imagine working all day and night for 2 years on JUST ONE BLOG. It surely will get top rankings!

  • http://car2be.com/ used bmw convertible

    Seems a bit much for that blog. I can’t see how anyone could justify paying that much for it unless the figures looked right to them (which I highly doubt). Johns with an S is his first name? Anyway congrats to him.

  • http://debtquotes.com Debt Consolidation

    Really unique news. No sooner I read the news I can not stop myself to post a comment. I think the record has been created. Keep it up.

    • http://www.elinkbuilders.com Vani Aul

      Hey Johns,

      Am really elated to see this news! Finally it is your hard work that has paid off. Under your valuable guidance I was able to write content for this site Bankaholic.com.

      Friends, I would like to tell that Johns has actually worked very hard on his blog.

      I am sure he would be having something unique up his sleeve for the future as well.

      All I can say is GOOD LUCK JOHNS, GOD BLESS YOU!!!

      Vani Aul

  • David

    How on earth this kid make $15 million by selling a simple blog at age 22?
    Obama a Harvard Law Professor makes only $400,000 a year. $400,000 times 37.5 years = $15 mil
    How this kid make more money at 22 than President Obama, a Harvard Law Professor who works his entire life?

    Kid whats your secret?

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