Internet Users Spend Majority Of Time With Content Sites

Despite social media

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Content sites continue to grab the attention of the majority of Internet users, up from 34 percent of total time spent in 2003 to 42 percent in 2009, a 24 percent increase, according to a new report by the Online Publishers Association (OPA).

The OPA has released a six-year analysis of its Internet Activity Index (IAI), a monthly gauge of time spent with commerce, communications, community, content and search. The analysis found Internet users are spending significant time with community sites (social media), it’s coming at the expense of their time spent with communication sites whose main functions are email and instant messaging.

"In the six years that the IAI has reported on how consumers are spending their time online, we have seen some significant shifts, most notably the emergence of Community," said Pam Horan, president of the OPA.

"While Community has grown, data from the IAI proves that Content is still king; these sites continue to be a place where consumers spend the majority of their online time and provide an environment for brand marketers to reach and engage with consumers."

The percentage of time spent online with websites providing news, information and entertainment (content sites), has grown even in the wake of community sites like Facebook. Communication sites offering email and IM have decreased in the share of online time spent due to the ability to conduct these activities elsewhere.

"In 2008, we introduced the Community category based on the emergence and popularity of sites like Facebook, MySpace and LinkedIn," continued Horan.

"These new sites have had significant impact on the Communications category, which saw a 41 percent decline, due to the fact consumers are using Community sites where they can conduct these same activities more efficiently."

When comparing how people used the Internet in 2003 with how they use it today, the OPA found a number of factors behind the changes, including monthly average time per person:

OPA Chart - Hours to Minutes

When shifting from IAI’s time spent to the share of online time each category attracts over six years, there are significant changes in the ways consumers spend their time online:

OPA Chart - Percentages

Internet Users Spend Majority Of Time With Content Sites
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  • http://www.neotericuk.co.uk/seo-london.php Seo London

    Only good and fresh content can stick a visitor.

  • http://shapeable.com Internet Marketing & SEO

    I look at it like this…

    Social media is where the crowd hangs out and chatters about the latest books and movies that are out…but people still ultimately end up with the book in hand or sitting infront of that movie.

  • http://www.smash2cash.com rob

    I build web sites very badly i might ad. Now I have had to and still in the process of changing the look of all my site about 15 in total. Why because they all look like a car crash. They look terrible. So tell me something why do traffic slow down? People always slow down to see an accident as the corporate arm of http://www.eamaswealth.biz never cease to make me aware of. What is actually happening is something they call rubber necking. My sites rank better than my mates only because of the attention the time and occasionally research I spend on the content. Copy content is king I have said it again and again. Like much of the business on the net they look good really fantastic but there is no substance unlike http://www.Propertyin28days.net. A perfect example of a one page link in 10-10-08 about property in 28 days packed with first time buyers 25% equity and funded deposits up to 35% Rics Fsa registered brokers links and buy to let information for investors membership is 2,500. All this page did was sit on http://www.thebigbigadvert.com. Now less than 10 months and two domains later content is still supreme how else can you be engaging to a growing satisfied fee paying service based members only investment site. Web sites that look like a Car Crash work’s well for me http://www.Smash2cash.net. lol


  • http://www.internetshock.net Internet

    Community sites like Facebook or Myspace cannot be looked upon as threat to websites that provide real informative content. After satisfying one’s need for socializing, one will return to his/her need for relevant information that he/she could use in day-to-day life.

  • http://blog.hichamaged.net/ Hicham Maged

    This article is supporting my idea that ‘quality’ matters over ‘quantity’. Despite using “social networking site” for communitaction with friends, the main focus is on the wesites that provides contents I am looking for wether they are blogs or not. Thanks Mike for sharing!

  • Senecaz

    I prefer buffing up my sites but it takes a lot of time to it. Here is another of my site www.monsterhunterunitecompendium.blogspot.com . It has little information unlike www.cod4guides.blogspot.com.

    Social Media is also great but it has a little impact on publishers, only advertisers IMO.

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