Internet Ad Revenues Hit $4.9 Billion
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers said that Internet advertising revenues hit a record high of $4.9 billion for the first quarter of 2007.
The revenues for the first quarter of 2007 are a 26 percent increase over the first quarter of 2006, which reached $3.8 billion and a 2 percent increase over the fourth quarter of 2006 at $4.8 billion.
"The continued growth of online ad revenues clearly illustrates marketers’ increased comfort with the extraordinary vitality and accountability of this medium," said IAB President and CEO Randall Rothenberg.
"It reaches consumers with an unprecedented level of efficiency and measurability that provides marketers with actionable data. And the ever-changing landscape of new platforms and technologies that enrich interactive advertising guarantees that this growth trend will continue."
"The recent results are particularly impressive when the size of the advertising revenue base is taken into account," said Peter Petrusky, director, PricewaterhouseCoopers.
"Given these results, we may expect continued strong revenue growth buoyed by an expanding broadband subscriber base, which could translate into more users spending more time online and offers a platform for rich media and video ads that dial-up connections can’t render."