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Inside SMX Seattle

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SE Round Table’s Tamar Weinberg provides an in-depth analysis of the first day’s events at the 2007 Search Marketing Expo in Seattle.
SMX
You & A with Matt Cutts

A live question and answer session with Google’s own Matt Cutts. Here are a few of the questions that were posed to Matt:

  • I have a question about image results in the search results page. How is this going to evolve?
  • Why does Google love Wikipedia? When will you break up with him?
  • A lot of people have found that supplemental pages don’t come up. Is this the way that they’ll be in the future, or will they be found in search results if there are links in the near future?

Matt Cutts finished the session by asking everyone what they’d like to see from the Webmaster Console.

Duplicate Content Summit
Issue and concerns over duplicate content featuring personnel from the major search engines: Vanessa Fox, Google; Amit Kumar, Yahoo; Peter Linsley, Ask.com; and Eytan Seidman, Microsoft Live.

This session addressed items such as:

  • Why duplicate content matters
  • How to avoid having people copying your content
  • How each of the search engine handle duplicate content
  • The definition of duplicate content
  • Legitimate reason to duplicate
  • Accidental Duplication
  • How users can help the Search Engines

SEO, Meet SMM

Social media marketing experts spoke about leveraging social media in addtion to traditional SEO Strategies. The speakers included: Rand Fishkin, Cindy Krum, Neil Patel and Todd Malicoat.

Topics covered included:

  • Social Media Marketing vs. Viral Marketing
  • What can viral marketing do for you
  • Places you can submit link bait
  • Unwritten rules for Social Media Marketing
  • The Golden Rules for SMM
  • Benefits to strategic linking with Social Media
  • Building Reputation within online communities
  • Social Media Brand Awareness
  • The creation of Profiles
  • Developing Evangelists

 Nice work, Tamar!

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Inside SMX Seattle
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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