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How Google Can Win AOL

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Tom Foremski thinks that Google has a good chance of keeping its relationship with AOL. He explains that it’s not simply a case of who’s promising the most cash.

Google has a massive sales force that is already established in every significant metropolitan area in the world. And that sales force has been forming key customer relationships for several years.

Is it better to take the bigger offer? Could there be any question of potential brand damage if AOL gets a reputation as place where ads convert poorly?

Where do CEO fiduciary duties to shareholders stand at Time-Warner? Maximize short-term profits at the expense of long-term?

As Foremski points out, AOL could be seen as losing – no matter who they select – simply because they won’t own the advertisers themselves.

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

How Google Can Win AOL
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