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Hiring an Ideas Guy

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As more and more content is created there are more publishers than there are good ideas, which means publishers are hungry to spread the few good ideas that exist. What separates a profitable channel from a money loser is typically two things: ideas and execution.

Because I have been posting about a more diverse set of topics sometimes outside of SEO I get asked lots of business strategy questions.

Many of them revolve around "and then I will pay someone $10-20 an hour to help with the strategy", but the problem is that if your strategy comes from someone else you are going to need to pay a lot more than that for GOOD strategy, and if they are willing to work for meager rates for a while and notice that all your value is built off their ideas it won’t take long for there to be an ego conflict that causes them to quit working for you and start working for themselves.

Site design can be outsourced. So can programming, writing, and project management, but if you are not giving up an equity stake, and expect your workers to be the ideas guy eventually they are going to quit…at least if they have ideas worth sharing.

The reason consultants can charge $500 to $1,000 an hour is because they can create and spread good ideas that create significant market leverage and value quickly.

As an entrepreneur you either need to have a lot of capital to invest and/or be the ideas guy. And you need to excute.

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