HandHeld Partners With WatchMojo

    September 11, 2007

Handheld Entertainment, a digital entertainment company, announced an agreement with Mojo Supreme that will allow HandHeld to provide video clips from WatchMojo.com through HandHeld’s network of Web properties.

"WatchMojo.com, like HandHeld, goes beyond the online video world to be a presence in the growing mobile entertainment and out-of-home digital markets," said Jeff Oscodar, president and CEO of HandHeld Entertainment.

"Also, its professionally produced content has the look and feel of TV on the Web, which is very appealing to the growing number of advertisers moving online. It’s important to us as a company to offer a growing list of both premium and user-generated content for our users, and this agreement supports that goal."

Launched in early 2006, WatchMojo.com will offer Handheld automotive, travel, video game and lifestyle videos, including interviews and coverage of celebrity events such as red carpet interviews and fashion shows.

HandHeld’s network expects to deliver 3.5 billion page views by the end of 2007, and will display the WatchMojo-branded video clips for free, ad -supported online viewing as streaming video or for purchase to download.

"HandHeld Entertainment’s network draws millions of viewers per month, making the company an obvious partner of WatchMojo.com," said Ashkan Karbasfrooshan, president of WatchMojo.com.

"As our goal is to consistently produce fresh and entertaining content for the Web and increase our Internet syndication network, we recognize the need to grow the number of viewers as well."