Google TV Ads Scores CNBC Deal
Google TV Ads has, to be honest, seemed doomed for some time now; a precedent was set when Google Audio Ads and Google Print Ads were shut down earlier this year. But a new advertising deal with CNBC may prove to be both a saving grace and key to future growth.
Here’s the situation as explained on Google’s Let’s Take it Offline blog: "we’re thrilled to announce the addition of national inventory on CNBC to the Google TV Ads platform." The arrangement "enables Google TV Ads advertisers to reach over 95 million households who watch CNBC."
Impressive, right? Plus, skip down a bit and the post continues, "we are looking forward to launching MSNBC, Oxygen and SciFi in the coming months."
To be fair, all of these partnerships were announced in November 2008. Announcing something and achieving it don’t always go hand in hand, though, and this still represents a breakthrough. Google TV Ads presumably performed well with Sleuth and Chiller TV – the first networks NBC Universal offered access to – and is moving up in the television advertising world as a result.
Google’s investors may appreciate this fact, as its stock is down significantly less (3.20 percent) than the Dow (4.26 percent) and Nasdaq (3.99 percent) today.