Google TV Ads Attracts More Attention, Money

Seven-figure deal with one agency

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The fall TV schedules have been unveiled, and some rather good shows met their end as costs were weighed against ratings.  Behind the scenes, Google TV Ads is continuing to pull in the dough, however, as new deals have apparently been sealed between it and several large companies. 

Google Tv

Previous Google TV Ads agreements involved networks – CNBC, MSNBC, SciFi, etc.  Now, advertising agencies including Deutsch and Saatchi & Saatchi, along with real estate giant Coldwell Banker, are getting involved.  This is a good sign for the project.

Peter Gardiner, Deutsch’s chief marketing officer, even hinted at a fairly large financial commitment when talking to Daisy Whitney.  "Deutsch is spending more than seven figures with Google TV Ads for the year ahead," she reported.

Google TV Ads has long been in a precarious position; the radio and newspaper advertising programs with which it shared a blog both got terminated some time ago.  The fact that it can build momentum even in this economic environment may mean it’ll be around for quite a while.

Important Google TV Ads announcements seem to come at the rate of at least two per month, too, so we may not have to wait long to see what happens next.

Google TV Ads Attracts More Attention, Money
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  • http://money.softbath.net/stock stock

    wow…. TV ads !!

  • http://www.dataflurry.com Website Marketing Joel

    That is exciting stuff, I was surprised that they didn’t jump in to this mainstream marketing arena faster.

  • http://www.osha10hourtraining.com Guest

    Question: has anyone noticed that occasionally when regular search results are listed, you have an up/down arrow by each result, so you can raise/lower the results position? Just pops up once every week or so.

  • http://www.chickencoopplan.net chicken coop plans

    Internet world survives because of Advertisements. The more Ads, more attention, more money! That’s the marketing chain in any business industry.

  • http://www.itmentality.com.au IT Mentality

    Well said @ chicken coop plans

  • Lindafm

    How costly is TV advertising with Google? It appears it would be very costly with companies that you have mentioned using this method of advertising. www.makingenergy.info

  • http://getmoney2us.blogspot.com money-money

    wow I think this is a breakthrough which is very excellent, very good to see TV ads so that visitors are not bored

  • http://www.salvia-world.com Salvia

    Never heard of Google TV.. These guys are taking over the world.. and I like it. Being in teh web buiness, I love google (good ol google).

  • http://www.wingflo.com/seo/ ??SEO

    seo seiilao google

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