Google To Offer Directions At Gas Pump

    November 7, 2007

Drivers who are lost will soon be able to turn to Google. The company will begin offering driving directions at 3,500 gasoline pumps across the United States next month.

The pumps manufactured by Greensboro, N.C. based Gilbarco Veeder-Root, will have an Internet connection and will display Google Maps on a small color screen. Drivers will be able to search through a number of categories to locate hotels, restaurants, landmarks and hospitals chosen by the gas station’s owner.

When a motorist decides on a destination the gas pump will print out directions. Gilbarco Veeder-Root wants to eventually allow drivers to type in any address and receive directions. "We think the service will create more customer loyalty for retailers," Gilbarco Veeder-Root spokeswoman Lucy Sackett told the AP.

The mapping service will not feature ads but retailers will be able to earn revenue from merchants that offer coupons on the service. Google principal business development manager, Karen Roter Davis said the company wanted to make its services available when people needed them the most. She called the mapping service, "sort of a Googley, more stealthy way of getting directions."