Google Seizes Desktop Search Advantage
By supporting searches of Lotus Notes documents, Google gains access to around 100 million more users than Microsoft.
The search engine company has a couple of impressive advantages over Microsoft in the competitive search marketplace.
First, their search technology has a lengthy reputation for providing fast, relevant responses to user queries. That reason alone may make Google as important to the US as utility companies. Information has become the newest economic frontier.
Second, they’ve built brand and name recognition up to Microsoft’s levels. The term “googling” has become commonplace in society, and to coin a phrase, everybody does it. Googling is mainstream, and might even be cool.
Now let’s consider a third advantage. When Microsoft announced its new desktop search product, with a corporate version to debut later this year, they noted a number of file formats the search technology could sift through to find results.
Conspicuous with its absence was support for Lotus products, certainly an intentional omission given the two companies’ competition for productivity suite users.
Google trumped Microsoft not only by providing a corporate version sooner, but by including support for Lotus Notes and its estimated 100 million users.
Including support for Lotus file versions shouldn’t be a difficult implementation for Microsoft. If Google can do it, Microsoft should be able to as well. But the Redmondians have to decide at a corporate level whether doing so will be good or bad for business.
David Utter is a staff writer for WebProNews covering technology and business. Email him here.