Google Search Share Up 7%

    May 7, 2009

Google captured 72.74 percent of all U.S. searches in April, representing a 7 percent increase in market share year-over-year, according to Hitwise.

Yahoo took the two spot with 16.27 percent of all searches for the month, while its year-over-year growth rate declined 20 percent.

MSN Search was third with 5.68 percent of all searches conducted and a 9 percent decrease year-over-year.

Ask had 3.95 percent of the search market in April for a year-over-year drop of 5 percent.

The remaining 49 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.36 percent of U.S. searches.

Hitwise: Percentage of U.S. Searches

The length of search queries has increased over the past year. Longer search queries, averaging searches of five to more than eight words in length have increased 7 percent between April 2009 and April 2008.

Searches of eight or more words increased 18 percent. During the same time period, shorter search queries averaging one to four words have decreased 2 percent. Searches of two words accounted for the majority of searches, representing 22.95 percent of all queries.

Search engines continue to be the main way Internet users find key industry categories. Comparing April 2009 with April 2008, business and finance, sports, online video and social networking categories showed double-digit increases in their share of traffic coming directly from search engines.