New Details on Google Caffeine Update

Exlusive Interview: Google's Matt Cutts gives us the latest on Caffeine

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Update 2:  Matt Cutts gave WebProNews another exclusive interview, in which he gave some more details about Caffeine (among other things. It’s only hitting one data center before the holidays, and it isn’t even live quite yet. Google will roll it out to more data centers in January.



Out at PubCon in Las Vegas, Mike McDonald of WebProNews discussed the rolling out of the Caffeine update further with popular search enthusiast Barry Schwartz:




Original Article: It appears that the effects of Google’s Caffeine update may be felt sooner rather than later. That is if you really do feel the effects at all.

What are your thoughts on Google’s Caffeine update? Discuss here.

If you are unfamiliar with Caffeine, it is an algorithm update that Google announced in the summer. Upon the announcement, Google’s Matt Cutts said, "The Caffeine update isn’t about making some UI changes here or there.  Currently, even power users won’t notice much of a difference at all.  This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure." Cutts told WebProNews about Caffeine in the following interview:


When Caffeine was introduced, so was a sandbox, where people could play around with Caffeine based search results, and get a look at how rankings were altered (if at all), and try to get a feel for how it was going to go. Now that sandbox has closed up shop, it looks like the Caffeine update will be live in Google search before too long. It will start after the holidays at least though.

"I know that webmasters can get anxious around this time of year, so I wanted to reassure site owners that the full Caffeine roll out will happen after the holidays," says Cutts on his blog. "Caffeine will go live at one data center so that we can continue to collect data and improve the technology, but I don’t expect Caffeine to go live at additional data centers until after the holidays are over. Most searchers wouldn’t immediately notice any changes with Caffeine, but going slowly not only gives us time to collect feedback and improve, but will also minimize the stress on webmasters during the holidays."

The announcement at what used to be the Caffeine sandbox reads:

We appreciate all the feedback from people who searched on our Caffeine sandbox.

Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.

Of course as people tested Caffeine via the sandbox, many of them blogged about their results and findings. The general consensus seemed to be that Caffeine is fast and utilizes real-time search a great deal. Given Google’s frequent announcements related to speed, and a recently announced deal with Twitter, speed and real-time search seem like logical updates to Google search results.

When SEOBook’s Aaron Wall tested Caffeine, he said he thought there was:

- an increased weighting on domain authority & some authoritative tag type pages ranking (like Technorati tag pages + Facebook tag pages), as well as pages on sites like Scribd ranking for some long tail queries based mostly on domain authority and sorta spammy on page text

– perhaps slightly more weight on exact match domain names

– perhaps a bit better understanding of related words / synonyms

– tuning down some of the exposure for video & some universal search results

This stuff should not necessarily be taken as gospel. These are just the results and speculations of individuals from tests of a product that was only introduced (for testing purposes), let alone finalized. It is what it is.

As the Caffeine update rolls out, there will no doubt be more and more mystery unraveled as search industry professionals scramble to stay ahead of the game, and Google drops subtle hints from time to time. It’s going to be interesting to see where Caffeine takes the world’s most popular search engine.

Have you tested Caffeine? What do you think about the update? Share your findings here.

Related Articles:

> Matt Cutts Talks Google Caffeine Update

> Where’s Bing’s Real-Time Search?

> Facebook/Twitter Use May Now Mean More for Google/Bing Rankings

New Details on Google Caffeine Update
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  • http://www.the-system.org The system

    I those four factors ( When SEOBook’s Aaron Wall tested Caffeine, he said he thought there was…) are symptoms of Caffeine then I reckon that Google has been sipping Caffeine all Summer.
    Particularly the last – a cutting down of universal search results.

  • http://www.wklisting.com WkListing

    This article was very interesting and important as well, we need to keep eye on new updates with any changed from google on their search result algorithm.



  • sofakingdabest

    Thank you Matt for creating more SEO work. We will have to charge our clients to update the websites for the new algo. I like it – Google 2.0

  • http://www.aarkei.com Shredders securuty

    Google caffeine will be the better option with the better algorithm, especially with original content.

  • ddhh1

    Im confused….. I thought Google had already rolled out Caffeine algorithm back in August?

    • Chris Crum

      They just announced it and put up the sandbox.

  • http://www.thebookabyss.com.au Australian Bookshop

    Any change that advances real time search results has got to be for the better. Not just news sites but all sites/blogs that update regularly with fresh content will benefit. People that work the hardest maintaining their sites will reep the greatest rewards.

  • http://www.it-green.co.uk Guest

    Just been onto the sandbox and it’s all closed down. The rollout’s started and will be implemented on one of it’s datacentres. Going to be interesting as I recently did a search of the sandbox for IT-Green.co.uk and it’s near top of the first page for keywords “computer recycling“. Interestingly, this was a serious bump to the site, albeit the fact that i’d finally sorted out a 301 via google’s webmaster tools. Now I know there’s been some supposed issues with the 301 not being implemented on caffeine, but this search was only a week ago, so I would hope the new roll-out will have a great effect on us. The majority of our competition use third party website design companies to implement/ design their sites and carry out SEO, which means that a regular update to their sites would be a costly excercise, meaning that us in-house webmasters/ SEO’ers have a sudden advantage over the competition!!!! Interestingly, one thing I did note about the sandbox version was the implementation of a level of brand recognition. Typing in it-green into the search box brought up it-green.co.uk as the one and only drop-down suggestion. This as opposed to the fact that green IT is a recognised new industry! My suspicion is that Google’s put some thought into brand recognition as being an important factor in search results.

  • http://www.surfersparadisequeensland.net.au/ Surfers Paradise

    With all the recent comments and concern – it would still seem that most people are still writing and designing websites for search engines and not humans at all. I dont think the truely big and important sites are worried about Caffeine update at all. Still it gives us something to write and winge about. ;)

  • Guest

    Wow Matt really has a problem with the truth, it’s like he just can’t right out and say anything without lying about it first. Am I the only one who’s noticed this pattern?

    First he says:
    “I know that webmasters can get anxious around this time of year, so I wanted to reassure site owners that the full Caffeine roll out will happen after the holidays,
    Then he says:
    “Caffeine will go live at one data center . . .”
    It’s always like this with him, except sometimes he just won’t say the second part. Or he’ll bury in a statement about something else. I swear sometimes it’s like listening to dick Cheney talk.

  • http://www.mandarinconsulting.com Rayner

    From what i noticed with regards to my websites and its ranking in the new caffeine update, article sites and other web 2.0 properties which could rank well with long tail keywords have been devalued to quite an extent, niche sites targeting specific keywords are given more weightage, maybe due to the fact that those article/web 2.0 sites offer little or no less content, while niche sites will offer extensive and valuable content to visitors, after all the bottomline for google is providing content fresh and exhaustive to its visitors

  • Guest

    I am amazed at how fast the indexing is now. Within 2-3 hours relevant sites seem indexed. And delivery seems faster too.

    Really impressive.

  • http://www.soula.com Sally

    Cutting down on Universal Search results would’ve had an impact on search speed – do you think this is the reason they have done it, or it may be to enable them to include more real time results in their place…. Or maybe a bit of both? Time will tell I suppose.

  • http://www.controldatainc.com/tips CDI Collection Agency

    Great information. You guys here must have some pretty good leads. Keeping up with Googles changes is difficult and the fact you guys can find out the inside scoop on Googles activities is amazing. Thanks for the updates and I will be looking for more.

  • http://www.visionefx.net Rick Vidallon

    You think Google caffeine is fast? Next year they are probably going to launch Google Meth. Enough with the nicknames.

    On a serious note, I think Google is waiting to launch Caffeine after the holidays to avoid the screams, rants and complaints of how the index change destroyed their online businesses. Past stories abound in regards. At the end of the day Google and other major search engine players can always be counted on to do what in the best interests of their company and their stock holders. ~ sigh.

  • SEOSally

    It just goes to show you we let Google get too big. If changing a simple search algorithm may destroy businesses as it appears Matt Cutts publicly stated when he said:

    “I wanted to reassure site owners that the full Caffeine roll out will happen after the holidays”

    You know we all made a mistake and we let Google get too big! That’s really sad…

  • http://www.keepshoppingonline.co.uk Fashion accessories

    While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways.

  • http://www.snowshopping.co.uk Electronic gadgets

    Most searchers wouldn

  • http://www.keepshoppingonline.com Fashionable accessories

    The Google had introduced the new web for their users.. This means that a small percentage of Google

  • http://www.ilifephotoblog.com Karl bratby

    How can caffeine help wiht seo??

  • http://www.fundaplus.com rahul saraswat

    hi, friends this is rahul saraswat from india.
    I have own a website i show or publish this website for the world entertainment in AUGUST.
    And i apply for google adds on my website but google not reply.
    please help me that how can i take adds from google.
    my website gets 100 pageviews per day average.
    please help me to get addvertise.
    pls pls pls reply me soon.

  • http://seo.redevolution.com RedEvo

    Here in the UK Google looks different as of 23:00 today, 14th November. Caffeine?


  • http://www.shapeable.com SEO Consultant California

    One thing I’ve noticed over the last few days is that 10-boxes for maps.google results are popping far less often than they used to.

    Not sure if this is a maps.google cleanup situation or a more global caffeine issue.


    • http://robburns.net Rob Burns

      I’ve been getting some results which appear in a fraction of the time they normally do (0.12 seconds) which correlates with Caffeine being a lot faster, so I’m assuming that may be from the single data centre.

      I have found Google Maps results for local business just not appearing so often. Has anyone else found the same?

  • http://www.takethis.nl Guest

    And here’s why. Our site has been on the first page for the word sexshop for ages. Recently for a while on the 3rd place. From one day to the next our site was totally gone. Nowhere to be found in the first 400 results. Why this major change? I have no clue whatsoever. Do I think this is cafeine: Yes we do. Do we like this; no we don’t

    so that’s why Google sucks

  • Dominik

    I have experienced huge drop of all sexshop sites in Google.ro. Only news sites, blogs are on first 3 pages, totally not relevant and dissapointing :(

    Anyone experienced same thing around the world?

    thanks and Google bless you :)


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