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Google Product Search Goes Local

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Google has introduced a new feature that displays store locations to users looking for items in its product search tool.

The new feature is aimed at helping users finding store locations in their local area and also helping businesses attract more customers to their stores.

Local Product Search

The Google Base blog provides further details. "To participate in this experiment, all you need to do is submit your store locations to the Google Local Business Center, which allows business owners to control the content of their business listings as they appear in Google Search and Google Maps."

Submitting your store locations to the Google Local Business Center is easy. First, go to www.google.com/lbc. Then:

If you’re able to verify ownership of your store locations by receiving a phone call or a postcard at each location, please add and verify your stores individually by using the "Add new business" option.

If you have 10 or more stores, or if you’re unable to individually verify all of your locations, you can bulk upload your listings as unverified data by choosing the "Upload a data file" option. Then, fill out this form to help us associate your Local Business Center data with your Google Base account.

Google Product Search Goes Local
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  • http://www.writtenbysumer.com Spencer Spellman

    They’ve needed to do this for too long. I haven’t tried it yet, but I’m curious if a local store doesn’t carry your product, what does it default too? Relevance?

  • http://spidermarket.wordpress.com Generating Quality Leads

    One of the big questions would be how much of this would convert? Getting listed is great to do, its like getting on yellow page but you don’t have to pay for it. Small businesses expose themselves to google, yahoo local, redFrog, etc…. This in the long run will help getting the exposure and traffic.