Google Print Ads Gets First Spanish Publication

    October 24, 2007

As good as Google is about translating its products into other languages, I was surprised to learn that, as of Sunday, there were no Spanish-language publications involved in the Google Print Ads program.  But as of Monday, there was one: Hoy.

Hoy’s size and scope are well-suited to the kind of breakthrough it’s accomplishing here; according to a company statement, the daily newspaper is part of both the Chicago Tribune Media Group and the Los Angeles Times Media Group, and around 1.4 million copies of it are distributed each week.

Now, if all goes according to plan, advertisers who already trust Google will embrace this means of contacting Hispanic populations.  Google will split the ad revenue with Hoy, which could then grow even bigger.  Or, if you’re one of the “the-death-of-print-is-coming” crowd, it could survive even longer.

In any event, this is a good PR move for Google.  The company’s environmental efforts are all good and well, but with around 600 English-language newspapers involved in the Print Ads program, it might have looked odd had a Spanish-language entity not gotten involved.