Google Introduces Comprehensive Advertising Resource Site
Google has launched a site called Google for Advertisers, which was created as a place where advertisers can find a wide range of info regarding all of Google’s marketing products. It should also prove to be a useful resource for finding ways to use Google’s tools to increase the success of you campaigns.
According to Google, the four best ways to get the most out of the site are:
1. Read up on the company’s various media platforms
2. Take a ride on the "Marketing Cycle"
3. Stick it to a marketing objective, and
4. Build your personal toolkit
"We put Google solutions in the context of how they can be applied across all the stages of building an effective advertising campaign — ways to sculpt your strategy, creative development, media deployment, measurement and optimization — which together help you better plan campaigns that make an impact and deliver strong ROI," says Emel Mutlu of the Inside AdWords Crew.
The site has case studies, videos, and tons of illustrated information regarding advertising with Google online, on television, and on mobile devices. It’s got calendars, a resource for Google’s official blogs related to marketing, and YouTube channels.
Basically, it’s an incredibly useful roundup of a lot of resources that would be beneficial for any marketer or small business looking to get started advertising with Google. Current Google advertisers will likely find additional information of use as well.