Google in Your Walls

Google, Goldman Sachs, and Hearst Media have invested in Current Communications Group, which provides access to the Internet over power lines.

It’s becoming increasingly evident that Google will need some leverage in the telecommunications sphere if it isn’t to be out-gamed by more established competitors, such as Microsoft, who have strategic investments around the globe.

With a pipeline like that, could Google become your new phone company? Why not?

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Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.