Google Improving International Search

By: Chris Crum - November 21, 2008

Google is doing a lot of things to improve the way they rank sites across all of the different languages of the world. Some examples of where improvements are being made include taking into consideration things like:

– Spell corrections
– Diacrtical marks
– Synonyms
– Compounding
– Stemming

If only it were just that simple. I find the concept of how they do this stuff fascinating, but quite frankly it is so complicated to me, it makes my head hurt thinking about all of the things that would go into the improvements. Google Blog Engineering Director Daphne Dembo goes into much more detail at the Official Google blog, but I’ll just let you read that stuff there. She concludes, however:

All in all, Google Search is being actively developed for more than 100 languages, in 150+ countries, with dozens of improvements launched each month. So far I’ve covered the basics of how international search works, but this is just the surface of all the international work we do. There are many other interesting topics that impact international markets like usability, homepage and results page layout, and connectivity. An understanding of real cultural and human factors is essential to creating a search engine that resonates with the people who use it. (Click on the image to see a larger version.)

I’ll say this much. This is definitely important work for Google to be doing to truly dominate the search engine industry all over the world. Here in America, we often take for granted that Google’s not the head honcho everywhere in the world. China for example, prefers Baidu. The more improvements Google continues to make at an international level, the stronger the company’s future will be around the globe.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • Guest

    Very interesting article, I didn’t realise that people in China preferred Baidu to Google.  What I do like about Google is they do not seem complacent in their market place, always one step of the game.

    Thanx Web Pro News – kind regards, have a lovely day, Sue x 

    Freelance Google Expert

  • Milan

    I can confirm that Google is doing a lot to localize search for some market, and I’ll make example with my language.

    In Serbian language there are two scripts used, Latin and Cyrillic and they are equally used. So word ???????? is same as ?irilica, only transliterated. But also there is comon use of search here to type query with English keyboard so search for this word would be cirilica. Note that Google searches all scripts and also searches on different grammar cases (everything taht is bold). Yahoo or MSN don’t have localized search here and that’s why Google is used in probably over 95% cases (and it is well monetizing it).

  • dayat

    I can confirm that Google is doing a lot to localize search for some market, and I’ll make example with my language.

  • RealStudio Webdesign

    That’s how you build an empire. And google knows it has to gain market after market after market… And when China will fall under Google’s domination, we’ll have a 10 chinese websites for every single one in our mother’s language. Then it will be very scary to do no language search …..