Google Develops Ad Review Center

    December 14, 2007

The Google AdSense Blog reports:  “In an effort to provide you with more transparency and control over the ads appearing on your pages, we’ve developed the Ad Review Center.

This new feature, which we’ll be rolling out to publishers over the next few months, will allow you to review ads placement-targeted to your site and ensure those ads are relevant to your site’s users.”

There would be a couple of new features you’d have access to:  "When you first opt into the Ad Review Center, you’ll be able to see all placement-targeted ads currently targeted to your site, and a couple of days later you’ll be able to review placement-targeted ads that have previously run on your site." Further if you believe that the ad is irrelevant to the users "you can prevent it from appearing again by blocking it in the Ad Review Center.”

However they offer a caveat:  “We recommend you carefully consider the revenue impact of blocking an ad, since blocked ads won’t compete in the auction on your site, and advertisers whose ads you block may choose not to target your site again in the future."

Advertisers would benefit by being able to improve their placement-targeted ad campaigns, such as "When you block an ad, you’ll be prompted to select a reason. We’ll share this constructive feedback with advertisers so they can use it to improve the quality and relevance of future ad campaigns."

The launch would take place over a couple of months “When it has been enabled for your account, you’ll see a green notification box at the top of your ‘Competitive Ad Filter’ page, located under the ‘AdSense Setup’ tab. By default, the Ad Review Center will let you review all placement-targeted ads after they have run on your site.”

For those who’d like to conduct a review by themselves before the ad is visible on their site "you may do so by clicking on the ‘update settings’ link in the Ad Review Center. You’ll then have 24 hours to review ads before they are automatically allowed to run on your site." You’d also have the option to "return to the Ad Review Center and allow a previously blocked ad, or block a previously allowed ad."

They offer a strong recommendation to "keep your review preference set to ‘auto-allow’ and review ads after they have run." The Ads when they’re queued up for a review don’t participate in the auction and the ads blocked by you can’t compete in the auction. Revenue impact would depend on "each publisher’s situation." It is advised that "when using the Ad Review Center, please consider the revenue effects of blocking ads or switching from the auto-allow setting."

The Help Center gives you more details about it.