Google Announces Largest Website Optimizer Test Results

Tests led to a 15.7% improvement in YouTube visitor registrations

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The largest website optimizer test to date was revealed which included tens of millions of pageviews. At the Search Engine Strategies Conference in San Jose Google’s Website Optimizer Product Manager Eva Woo talked about the test and its results:

"The test was done on YouTube in an effort to increase sign-ins and sign-ups. This was an important test of whether we can increase the number visitors that register when they visit. We tested 3 different parts of the YouTube index page. We tested the signup box, top banner and the right column box. We found that many of our tests performed better than the original. We altered the YouTube homepage based on these results. The bottom line is that these small tweaks increased signups by 15.7%!"

Website Optimizer is a free tool that every webmaster can use to dramatically increase conversions by tweaking web design and editorial to see what works. For example, if you are seeking more email newsletter subscribers you can test various statements above the signup box and see which work best. Each page in a site or each template within a site can be tested to improve action goals that you have for each visitor.

I personally have found that Website Optimize can radically increase conversion rates.

For more information on Google’s Website Optimizer visit:

>>> http://www.google.com/websiteoptimizer/



Google Announces Largest Website Optimizer Test Results
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  • shan

    mm I have Using Thanks

  • http://www.websites-seo.gr Chris

    It seems like a useful tool.

  • http://www.nielsentech.com Chris Nielsen

    We have been using it and it is a really good tool. But I just got confirmation from Google today that there is a flaw in how it works with the way most of us set it up and use it. I just posted about it in my blog at http://www.christiannielsen.net/2009/08/google-web-site-optimizer-flaw-found.html.

  • http://www.bikeshopcastlehill.com.au Home Solar Power Systems

    Website Optimizer test is a welcoming one for webmasters. The tests conducted by Google with respect to this is very impressive

  • http://www.seoshop.org seo

    It’s a really good tool,i have using it. Rich,thacks

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