Google And SpotMixer Launch TV Ad Contest
Google has partnered with self-service video creation company SpotMixer to offer small and medium sized businesses a chance to win $25,000 worth of free national TV advertising for the "TV for All" video contest on YouTube.
The TV for All contest launches today and runs through October 5. Winners will be announced on October 30. The contest is open to any business with 300 or fewer employees.
Businesses can create their own video ad or use SpotMixer’s free video ad creation platform and submit it to YouTube.
The ads will be reviewed by a panel of judges made up of entrepreneurs, including Tony Hsieh, CEO of Zappos.com, advertising professionals, and TV celebrities. The judges will select finalist by mid-October. Those videos will appear in a finalist’s section of the contest, where YouTube users can vote for their favorite ads.
The top three videos will receive $25,000 in free national advertising through Google TV Ads.
"The idea behind our ‘TV for All’ contest is that TV advertising can be easy and affordable for any business," said Kathleen Farley, SpotMixer’s Vice President of Product Marketing.
"With SpotMixer and Google TV Ads, even a small business can advertise like a big brand. Businesses of all types will be amazed at just how easy it is to create a professional ad. With an opportunity to win $25,000 in TV advertising through Google TV Ads, we expect a lot of businesses curious about DIY TV advertising to give it a try."