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Google Ads Appear in Chicago Sun-Times

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Jeremy Mullman has images of Google “Adwords” running in the Chicago Sun-Times.

The deal, terms of which were not disclosed, allows Google to fill what’s known as “remnant space” in the Sun-Times – unsold space where the paper would normally run in-house ads. Google fills those spots with its own ads. The Google connection is hardly trumpeted: “Ads by Google” appears at the top of each box of ads in very small type.

Interesting and cunning approach by Google. Could certainly grease the wheels for bringing offline classifieds to Google Base.

Via G-man.

Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

Google Ads Appear in Chicago Sun-Times
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