Google Adds Sitelinks for More Search Results

Could Increase Traffic and Visibility for Sites

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Using Google for searching the web, you’ve probably seen some results pages from time to time that have the top result displaying a number of secondary links underneath it. These links go to different pages within the site.

Simply referred to as "sitelinks," such pages might take you to an about page or a help page, or really anything deemed beneficial to the user by Google’s algorithm. The example below for a NASA search displays links for Gallery, Missions, Aeronautics, etc.

Google Sitelinks

Google has now adjusted the algorithm so that some sites beyond that first result actually show sitelinks too. They’re not exactly displayed the same way, and don’t necessarily include as many links, but they show sitelinks on a single line underneath the result (as opposed to the bigger, 2 column approach used with the top result).

Google shares an example, looking at a search for "nutrition," which retrieves results in which the top three each have single-line sitelinks:

Google Sitelinks

The addition of more sitelinks to search results can potentially benefit wembasters in the form of increased visibility and traffic, but how do you get them to show up?

Unfortunately, you can’t just flip them on like a switch. It’s all in the algorithm. "Just like regular sitelinks, one-line sitelinks are generated algorithmically and the decisions on when to show them and which links to display are entirely based on the expected benefit to users" explains Google at the Webmaster Central Blog.

On the flipside, if you definitely don’t want a certain page to ever show up as a sitelink, you can block this using Google Webmaster Tools, as Google is kind enough to point out. In fact, the company even says that they’re speeding up the blocking of these links for such requests.

Google Adds Sitelinks for More Search Results
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  • http://www.vipdistinct.com Lifestyle Management

    Nice, that’s pretty neat stuff. I noticed them the a while ago but for some reason I thought Google had released these for some time now.

  • http://www.yourpromobuddy.com YourPromoBuddy

    This is very nice. It definitely helps companies especially new companies that are buried get visibility.

  • http://www.sinohosting.net/web-design.php Chinese Web Design

    I do a search for nutrition but don’t see those sitelinks anywhere. Maybe it is not yet implemented on all markets yet? I am conducting the search from China.

  • http://stores.ebay.com/tonyas-dynamic-designs?refid=store http://www.TonyasDynamicDesigns.com

    I am so happy to see that Google is making “positive changes”
    to their Search Engine Algorythms in order to help website owners
    to get better Search Engine Optimization. Keep up the great work
    Google! =)

    I, myself, specialize in Search Engine Optimization Strategies
    and have been offering my Marketing Services on eBay
    since 2006. I also custom design websites and eBay Stores!

    If you need Custom Website Designs or Internet Marketing,
    please come and see me! =)

    Tonya’s Dynamic Designs

  • http://www.tmondo.com Games

    I have no site link generated by Google.Does anyone know the Google Algorithm??? ;)

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