Google Adds Image Ads to AdSense Link Units

Says Publishers Will See Revenue Improvements

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Google has added an image ad to the bottom of the page users see after clicking a link unit topic in AdSense. The company says testing has shown that this leads to improved revenues for many AdSense publishers.

Link Units are an alternative to the standard text ads. "Using the same contextual targeting algorithm that targets Google ads to your content pages, link units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements," the company explains.

AdSense Link Units

The image ads are contextually targeted, based on the link unit topic users clicked to get to the ads. In cases where no image ads are available for a topic, Google shows the original text ads.

AdSense Link Units

Advertisers can bid on image ads on a cost-per-click and a cost-per-impression basis. Performance for the image ads can be reviewed with a link unit report on the Advanced Reports page.

Google encourages users who don’t use link unites on their pages to try them out. "They don’t take up much space and can help add to your AdSense revenue," says Arlene Lee of the Inside AdSense Team.

Google Adds Image Ads to AdSense Link Units
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  • http://makemoneyeasyhome.blogspot.com/ Adam

    when i first read this i thought there are gonna be thumbnail like images in the link units itself..Lol.But does those image ads really increase conversions ?

  • http://www.tyrkietfan.dk/Kemer/Rejser-til-Kemer.aspx Rejser til Kemer

    I am looking forward to see, if this improves my CTR.

  • http://www.homesteadusers.com Jordy

    I’ve never had any real success with link units. I think it’s because they require two clicks instead of one. I don’t think I’ll even research the new feature.

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