GlaxoSmithKline Blogs About Health to Stimulate Debate
GlaxoSmithKline, the pharmaceutical company headquartered in the UK, is blogging. More specifically it’s GSK Laboratory in France (of course) that has started Avenir de la Sant.
I don’t understand French at all, but judging from different translation services on the web it’s a blog about the future of health. It’s focused on debate and discussion, and they explain openly how comments are managed, for example.
At least two things are interesting in this.
First of all it’s a blog supported by the top level of GSK Laboratory. Veronique Delvolv, Director of Public Affairs, is coordinating the blog with the involvement of the chairman.
Second, this is one of the industries that has always been among the most careful and conservative in terms of market communications. But now they’re blogging. In Europe. Amazing.
If any French speaking reader of this feel like telling the rest of us more about what they’re actually writing — please comment!
Fredrik Wacka is the author and founder of the popular CorporateBlogging.Info blog which is a guide to business and corporate blogging.
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