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Denied: Fox Rethinking Google Ad Deal For MySpace

Fox calls rumor false, no negotiations happening

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TechCrunch floated a rumor that Fox wouldn’t mind ditching Google and a $900 million ad deal for MySpace in favor of Microsoft as an advertising partner.

(UPDATE: Looks like whoever sourced the original rumor spoke either A) out of turn or B) out of his/her butt, as a Fox spokesperson said via email rumors of negotiations with Microsoft to replace Google are completely false.)

It wasn’t a secret during Google’s most recent earnings announcement that the company felt social networking ad performance proved a drain on the bottom line. In response, MySpace owner Fix Interactive Media, Google’s big social networking partner, could be looking for an exit strategy.

Michael Arrington cited an unnamed source in claiming Fox wants Microsoft as an ad partner for MySpace. If Fox’s deal includes meeting certain targets to make the most of the Google deal, and they anticipate missing those targets, the desire for a Facebook-like investment by Microsoft makes sense.

“According to our source, Sergey Brin

Denied: Fox Rethinking Google Ad Deal For MySpace
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