Feeds and Search Engine Submission
There is a science behind feeding your data to the search engines. It has become a complicated specialty. As the search engines and the internet have become more and more complicated to avoid spam and clutter, the criteria for placement on the first page results of coveted search terms has become more stringent and the competition has increased.
First of all, the often-used terms “over-/under-submission” refer to recent changes in the way the major search engines rate pages. Submitting your message incorrectly has rendered previously successful systems useless or even detrimental to search engine recognition. Now the best way to achieve placment is to establish a regular, reliable feed of industry and/or niche market related data, which is then syndicated through RSS (really simple syndication) to establsh the source of that data (a website with social media technology) as an authority source for that topic.
For us, it seems that Windows Live is the easiest search engine to achive rankings for, but the traffic has slipped accordingly:
According to this article about Nielson Netratings at Searchenginewatch.com, Google controls about 50% of the market and growing. Google has made many changes in the last few years.
The Google search engine can index more dynamic content, and lists almost any kind of document or records, making competing for top listings even more competitive than before.
Very heavily connected sites, like online malls, blogs, social media sites, and a growing list of content agreggators and search engines are favored by the search engine over static websites.
Some searches for broad real estate, travel, auto and others are fed goegraphically targeted ads through personalized search technology (see related post: http://socialmediasystems.com/06/14/
Good, old Yahoo—the big one—: Yahoo has also made changes in the last two years with new strong penalties for duplicate content, bringing up the source of the information on searches; although they used to be the largest search engine, they still control about 23% of the market.
Submission is now something that must be done by humans, as automatic submission services cannot get through anti-spam security, and the list of places to submit to constantly changes.
The most effective search engine placment strategies now involve weblog technology, feed submission and aggregation, social bookmarking (see related post: http://socialmediasystems.com/05/26/israels-top-social-media
-marketing-resources-the-sites-you-should-not-overlook/) and RSS.
Video Blogging and Utube are the new frontier, with a whole new system of placement and a growing audience.
More information is forthcoming. Stay Tuned.