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Fastest Growing Social Network

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[ Social Media]

Quick, what’s the fastest-growing social network over the last year?

MySpace? Nope. Facebook? Nope. Bebo? Now, let’s be serious. According to Nielsen Online (and Fortune), it’s . . . LinkedIn.

Yep, the all-business-no-fun-actually-used-for-networking-instead-of-popularity -contests social network is the fastest growing social network out there. Of course, that’s in large part due to the fact that it’s also quite small.

Compare these stats:

Network Growth rate
LinkedIn 189%
Club Penguin 157%
Facebook 125%
Windows Live Spaces 32%
MySpace 19%

Source: Nielsen Online

versus these:

Network Uniques Oct 2007
(millions)
Increased uniques
Oct 2007 vs Oct 2006
(millions)
Facebook 19.5 10.8
MySpace 58.8 9.3
LinkedIn 4.9 3.2
Windows Live Spaces 10.3 2.5
Club Penguin 3.9 2.4

Source: Nielsen Online

So while LinkedIn has the best growth rate, it’s still pretty small when compared to Facebook and MySpace. Growing at a faster rate means adding more users relative to your current user base, and the bigger you are, the harder that is.

Perhaps even more impressive is the monthly data for the two giants: Fortune reports that Facebook’s “unique audience” growth trumps MySpace’s: Facebook added 1.5M new visitors in October, while MySpace added only 300,000. The YOY data shows that not only did Facebook grow at a faster rate than MySpace did, but it added more actual users (rather than just more users relative to its current user base): 125% growth rate (vs 19%) and 10.8M more “unique audience” members (vs 9.3M).

Despite the fact that we’re all getting tired of hearing about Facebook and its phenomenal growth, it looks like the social network is still growing quickly with lots more room to grow—unlike its larger competitor.

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About Jordan McCollum
Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. WebProNews Writer


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