Facebook Gets Hardly-Needed Boost from “25 Things”

Compete Shares Interesting Numbers

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[ Social Media]

You’ve probably heard about Facebook’s "25 Things" meme. Apparently it was so newsworthy, even Time covered it. Some of us just thought it was another pointless Facebook exercise in time wasting.

A representative for Compete was kind enough to share some numbers with me, however, and based on these numbers, "25 things" might have given Facebook book some number boosting.

In Jan. ’09, 4x more people that usual visited the "Notes" section (early 20 million people in the US). 28% of all visitors to Facebook went to "Notes." "Photos" consistently captures 60% of visitors.

Compete Facebook Numbers

In Jan. ’09, average traffic grew 15%, the 4th largest single month increase in unique visitors (Dec. ’08 is 1st with 21%). 60% more profiles were created in Jan. than Dec.

I doubt that all of this can be attributed to "25 things," but I don’t think it hurt. Facebook is becoming a beast, and I don’t see that reversing anytime soon. While there are plenty of reasons given that it won’t happen, some people even think Facebook is on the path toward killing Twitter.

Facebook Gets Hardly-Needed Boost from “25 Things”
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  • http://blog.freshnetworks.com Matt Rhodes

    You’re right that any boost Facebook is getting from ’25 Things’ really isn’t needed. They’ve grown consistently and successfully through 2008 and the Compete.com data shows their growth trajectory to be significantly higher than MySpace.

    I think one of the real successes of Facebook is that they have innovated quite a lot over the last year. They changed their user interface and have been adding a fair number of new features to their offering. This is really essential given the rapid growth in members they’ve had. As you grow your membership and user base changes. You need to change with them.

    I’ve written a bit more about this (and what it means for Twitter’s growth) if anybody’s interested:


    Matt Rhodes

  • http://www.techknowl.com techknowl

    I am more amazed to see the growth of Twitter , even without having a proper revenue stream .

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