Facebook Faces the Gulf of Reality

The Journal is reporting (subscription required) that Facebook is shopping itself for as much as $2 billion, but that potential acquirers don’t agree with this valuation.

In addition, the paper reports that Facebook and Yahoo are talking partnerships. I bet that companies are refusing to ante up because anyone can replicate Facebook tomorrow. Call it the Friendster Effect. Witness my post earlier today about the number of social bookmarking sites, etc. Moats, people, moats. Get one.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.